The Tablet Market Continues to Grow

The global tablet market continues to grow. According to market research group IDC, Apple, Samsung and co. shipped 27.8 million tablets in the past quarter, almost reaching the record of 28.2 million from last year’s holiday quarter.

With the iPad Mini, the first Windows 8 tablets and the popular $199 tablets from Google and Amazon all lined up for holiday season, the fourth quarter is likely going to be a blowout quarter for tablet vendors.

Description

This chart shows global tablet shipments since the second quarter of 2010, the quarter in which Apple released the first iPad.

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Tablet shipments worldwide from 1st quarter 2014 to 4th quarter 2025, by vendor (in millions)
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Apple's iPad's share of tablet shipments worldwide from 1st quarter 2012 to 4th quarter 2025
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Apple iPad tablet unit shipments worldwide from 1st quarter 2012 to 4th quarter 2025 (in million units)
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Tablet shipments worldwide from 2nd quarter 2010 to 2nd quarter 2026 (in million units)
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Tablet shipments worldwide from 1st quarter 2014 to 3rd quarter 2022, by vendor (in million units)
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In-sell tablet shipments worldwide in 1st quarter 2026, by vendor (in millions)

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