How to Measure Audience Engagement Online?

Despite tonnes of aggregated data, measuring success in the online publishing world isn’t as straight forward as it may seem. The gold standard is audience engagement. However, this principle isn’t very well defined. As a survey of digital publishing professionals conducted by Parse.ly shows, there are many ways to measure the degree to which audiences engage with content.

For most industry insiders content is valued most when it’s shared a lot, closely followed by the actual amount of time users dwell on a piece. Also, content that attracts a wealth of comments is considered to be very engaging. Only then, do variables pop up that formerly were thought of as the most important digital currency, such as page views and visitors.

This chart was first published by FIPP.