Some Europeans Still Sceptical About Personalised Ads

The industry is in high hopes that personalised ads might just be the feature that can make online advertising truly unique and worthwhile. However, this format obviously still spooks people out. Many users don’t like it when ads get up close and personal and follow them around on the web.

Especially in France, people aren’t too fond of their movements being tracked for targeted advertising (39 Percent). The British actually are the least against being served customised content on their journey through the web - then again it’s still a third (33 percent) that don’t want personalised ads. In Germany 38 percent of surfers don’t want to be bothered, according to the latest ADI Report.

This chart was first published by FIPP.