App Usage Stats
Facebook Apps Most Popular, Google Has Strongest Overall Presence
Facebook leads the pack in the app world. The plain Facebook app had just under 150 million unique users in July 2016. Facebook messenger is the second most used app. Google has a strong overall presence too. If you count all its apps together (YouTube, Maps, Search, Play and Gmail), of which all come preinstalled with the Android operating system, Google’s the top app supplier. According to ComScore, 50 percent of all digital media time spent in the US is with smartphone apps.
Most popular mobile apps in the United States as of June 2026, by average unique monthly visitors (in millions)
Mobile audience reach of leading smartphone apps in the United States in August 2026
Device usage of Facebook users worldwide as of January 2022
Most used mobile apps in the United States as of December 2022, by category
Penetration of leading messenger platforms in the United States as of June 2025
Number of monthly active smartphone app users in the United States as of July 2023, by category (in millions)
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