Back-to-school

Back to School By The Numbers

The sun has set on another summer and pupils across the U.S. are gearing up for the start of the new school year. As the schools prepare to throw open their doors, parents are preparing to open their wallets. This time of year is expensive for parents with average back-to-school spending per household set to each $674. Nationwide, total back-to-school spending will hit $27.3 billion, according to the National Retail Federation.

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This chart shows some of the key numbers behind back-to-school in the U.S.

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Average planned back-to-school spending per household in the United States from 2004 to 2026 (in U.S. dollars)
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Average expected back-to-school spending of parents per child in the United States from 2013 to 2026 (in U.S. dollars)
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Average back-to-school expenditure per household in the United States in 2021, by region (in U.S. dollars)
Expected spending on back-to-school items among parents in the United States in 2026, by category (in U.S. dollars)
Back-to-school budget in the United States in May 2026, by category (in U.S. dollars)
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Average back-to-school apparel spending planned per consumer in the United States from 2013 to 2020 (in U.S. dollars)

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