Social Media: People Still Use Pathetic Passwords

Earlier this week, Mark Zuckerberg's Twitter and Pinterest accounts were hacked with a person familiar with the matter claiming he reused the password: "dadada". One of Facebook's primary security tips is not to reuse the same passwords anywhere else online. The Facebook boss was quite fortunate however, with "OurMine Team" who hacked his Pinterest saying they were just testing Zuckerberg's security.

The infographic below shows a list of the 10 most popular LinkedIn passwords which were revealed during a 2012 hack when the details of 117 million users were stolen. "123456" was the most popular password by far, used by over 750,000 accounts according to LeakedSource. The second most popular was "linkedin" (172,000 accounts) followed by "password" (144,000 accounts).

Description

This chart shows the frequency of use of LinkedIn's 10 weakest passwords.

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Most commonly used passwords worldwide between September 2024 and September 2025
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Which category of passwords do we forget most frequently?
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Password usage habits of social media users in the United States in 2022
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Most used password managers in the United States from 2021 to 2022
Most popular personal LinkedIn accounts worldwide as of January 2025, by number of followers (in millions)
Frequency of changing passwords for online accounts in the United States as of August 2017, by account type

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