App Developers Increasingly Focus on Android and iOS

The dominance of Android and iOS in the mobile landscape is evident. Despite all their efforts, RIM, Microsoft and others are currently only competing for third place. This chart shows that app developers are increasingly focused on developing for Android and iOS, while other platforms are gradually losing developer support. The problem for RIM and Co. is that they see themselves trapped in a vicious circle: users go where the best apps are and app developers go where the biggest user base (and ultimately the money) is. So for them to turn the tide and claw back market share from iOS and Android will be extremely difficult at best.

Description

This chart shows that app developers are increasingly focused on developing for Android and iOS, while other platforms are gradually losing developer support.

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Mobile operating systems targeted by developers worldwide in 2022 and 2023
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Android operating system market share of smartphone sales to end users from 2009 to 2025
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Market share comparison of Android and iOS in smartphone sales in Germany from January 2012 to June 2024
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Market share of mobile operating systems worldwide from 1st quarter 2009 to 4th quarter 2025, by quarter
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Market share of mobile operating systems (OS) in North America from January 2018 to June 2026
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Share of marketers increasing or decreasing spending on Android and iOS in the United States and the United Kingdom as of January 2022

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