Price Plays a Key Role in U.S. Consumer Tech Purchases

After years of elevated inflation, Americans have understandably become very price conscious, which is why it’s no surprise that the price plays a key role in their tech purchase decisions as well. According to Statista Consumer Insights, price is among the of the most important purchase criteria Americans consider when they’re looking to buy new devices, whether it’s smartphones, TVs or smart home products.

Among at least 14 different criteria included in the survey for each product category, price is among the top 2 for smart speakers, gaming hardware and smart home devices, among the top 5 for TVs and wearables and among the top 10 for smartphones and headphones. Across all categories, at least one third of respondents consider the price and important factor, highlighting that the latest surge in consumer technology prices will have a major impact on many people’s purchase decisions.