Sponsored post by Booking.com
Culture Permeates Travel Interests
When it comes to the ideal vacation, the results of the Booking.com Travel Trends 2025 survey show that preferences vary greatly from country to country. In Europe, India, and Brazil, a beach holiday was the top choice and ranked second place for U.S. travelers. Chinese travelers, on the other hand, nominated a city trip as their first-place preference.
Description
This infographic shows the top 7 vacation types nominated by travelers, by country.
Which of the following would you say are your most preferred types of trip?*
Type of summer holiday preferred in selected European countries in 2019
Share of people booking package holidays in 53 countries & territories worldwide, as of January 2025
Share of people booking travel products in 53 countries & territories worldwide, as of January 2025
Which one of the following would you prefer most as a destination for your vacation?
To which of the following types of destinations do you plan on vacationing this summer?
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