Artículo patrocinado por Booking.com

Siete barreras para la adopción de la tecnología en el sector hotelero español

Para el 68% de los alojamientos españoles, la complejidad a la hora de integrarse en los sistemas existentes es un obstáculo para la adopción de las tecnologías digitales y la IA, y el 65% se ve disuadido por los elevados costes que conlleva su implementación.

Esta infografía ha sido adaptada del 2025 European Accommodation Barometer. Aquí puede descargarse un informe sobre el país en español.

Description

Esta infografía muestra las principales barreras para la adopción de la tecnología entre los hoteleros españoles.

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Barriers to digital technology adoption among accommodation managers in Europe as of April 2025, by country
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Leading barriers to artificial intelligence (AI) adoption in hotels in Europe as of April 2025
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Perceived barriers to the adoption of new technologies in the aviation, travel and tourism industry worldwide in 2018
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Adoption rates of selected contactless technologies in hotels in the United States in 2020
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Which of the following, if any, is a barrier to digitalisation in your enterprise?
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Perceived barriers to the adoption of new technologies in the health and healthcare sector worldwide in 2020

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