Seven Barriers to Tech Adoption in European Hospitality

Three in five European accommodations cite high implementation costs and the complexity of integration with existing systems as barriers to adopting digital technologies and AI, according to the latest results from the 2025 European Accommodation Barometer. The report also takes a deeper look at responses from hoteliers in selected countries. In France and Italy, hoteliers appear more skeptical about the return on investment (ROI) of technological implementations, whereas Polish accommodations seem more concerned with data security.

This exerpt and infographic have been adapted from the 2025 European Accommodation Barometer. The report will be released along with the July 2025 issue of Statista and Booking.com's Travel & Tourism Insights Newsletter.

This excerpt and infographic have been adapted from the 2025 European Accommodation Barometer. You can downlod the full report here.