Groupies and Destination Weddings - Top Events to be Combined with Travel

Research from Booking.com's Travel Trends 2025 survey show just how integral experiences have become to travel decisions. In 2024, more than half of global travelers took a trip to attend a music festival, concert, or tour. Two in five traveled for a wedding or cultural event, and roughly a third for a sporting event. These shared moments—whether with friends, family, or fellow fans—reinforce travel’s evolving role as a vehicle for connection, celebration, and collective memory.