How Branded and Independent Hotels Reach Travelers

Worldwide, the most common way consumers book a travel accommodation is still directly with the provider, often through the provider's website. According to a study by Skift this share of direct bookings has increased for independent hotels from 2019 to 2024. Branded hotels, on the other hand, have seen a reasonable change in bookings through online travel platforms, which has shifted from 34% of bookings in 2019 to 26% in 2024.