Easter In The United States By The Numbers
80 percent of American adults are going to celebrate Easter this year and overall spending in the United States is set to reach $16.4 billion! The average person will spend $140.62 during the holidays on a whole range of items, many of them of the chocolate variety. When it comes to delicious chocolate bunnies, 89 percent of Americans agree the correct way to eat one is ears first. It isn't all about chocolate though - 16 billion jelly beans are produced for Easter.
Planned spending on Easter per capita in the United States in 2019, by category (in U.S. dollars)
Average planned spending on Easter per capita in the United States from 2009 to 2026 (in U.S. dollars)
Average planned spending on candy for Easter per household in the United States from 2009 to 2023 (in U.S. dollars)
Easter spending per person in the United States in 2025, by household income
How much are you going to spend on Easter presents? If you don't know exactly, please estimate.
Consumers' planned Easter spending in the United States in 2026, by category (in billion U.S. dollars)
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