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Online Travel Platforms Help Generate More Bookings for Indian Hoteliers

The second edition of the Indian Accommodation Barometer shows that a vast majority of the properties surveyed (79%) – be they a local one-of-a-kind boutique, franchisee of a global chain, or any other type of accommodation – agreed that listing on digital platforms increases their total number of bookings. In essence, online travel agencies help improve occupancy rates by addressing a fundamental issue for hoteliers: the perishable nature of an unsold room.

This and other insights regarding the Indian travel accommodation sector and hotelier sentiment are included in the 2024 Indian Accommodation Barometer, the second study of Indian hoteliers conducted by Statista in collaboration with Booking.com, surveying accommodation executives and managers. Click here to download the report.

Description

This graphic shows that online travel platforms help boost bookings for the vast majority of Indian hoteliers.

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Online booking penetration in accommodation in India from 2015 to 2021
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Value of accommodation bookings made through Indian travel providers by international tourists travelling to India in 2017 with an estimate for 2022, by type (in billion U.S. dollars)
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Barriers to online travel and hotel bookings according to offline buyers in India as of February 2018
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Share of reasons for using online travel agencies in India as of June 2023, by gender
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Time of booking accommodation at online travel agencies in India as of June 2023, by age group
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Percentage distribution of hotel bookings through online travel agencies in Spain in 2021, by agency

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