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Online Travel Platforms Boost Occupancy for Hotels in the EU

According to a survey commissioned by Booking.com and conducted by Statista, 82% of EU accommodation respondents agreed that online travel platforms help increase the occupancy rate at their accommodation. This and other findings can be found in the issue brief The State of European Hotel Distribution, click here to download.

Description

This graphic shows that online travel platforms boost occupancy for EU hotels.

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Share of accommodation enterprises providing online booking or reservations in the European Union (28 countries) from 2009 to 2018
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Percentage distribution of hotel bookings through online travel agencies in Europe in 2019, by agency
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Distribution of hotel overnight bookings in Europe in 2019, by channel
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Online booking agencies (OTA) market share of hotel overnight bookings in European countries in 2019
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Share of bookings made online for tourist accommodations in all stays by residents of the European Union in 2014, by country
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Which of the following travel websites or apps did you use to shop for hotels and accommodation(s)?

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