Sponsored post by Booking.com
Impact of Branding, Loyalty Programs, and Hotel Stars on Travelers' Choices
In a global survey of travelers and their preferences, a McKinsey study found that loyalty programs were seen as particularly important by travelers from the United Arab Emirates and China. When comparing these two groups, hotel branding and loyalty programs attracted 90% of Chinese travelers, while in the UAE the number of stars a hotel had was a hotel's most appealing quality for 91% of respondents.
Description
This infographic shows factors that are important for travelers when choosing a destination, by country of origin.
Share of customers and hoteliers who think hotel loyalty programs are important in the decision to book accommodation in 2016, by region*
What would make you want to return to a hotel?
Reasons consumers would use online travel loyalty programs in the United States in 2016
Share of travelers influenced by travel loyalty programs when travelling in selected countries worldwide as of September 2013
Share of travelers that felt subscribing to loyalty programs encouraged them to upgrade to a more premium service or experience worldwide as of June 2025, by country
In order to make the loyalty program attractive for you, how important are the following factors?*
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