Sponsored post by Booking.com

Value For Money is the Top Consideration For European Travelers

In a study of 12,900 European travelers conducted by Booking.com, the leading influencing factor on choosing a holiday destination was good value for money. In fact, value for money was an important decision-making factor for 3 in 5 of the travellers surveyed and came before beautiful natural scenery, good food, and warmer weather.

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This infographic shows the leading factors that influence European travelers' decisions when choosing a destination

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Value of share trading globally 2024
Annual value of card payments at POS terminals in EU-27 2000-2025, by country
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Market value of the pharmaceutical industry by European country 2024
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Value of global private equity transactions 2015-2025
Members of EFPIA's pharmaceutical production value 1990-2025
Annual transaction value at POS terminals EU-27 as a whole 2001-2025, in euro and USD

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