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Size Matters: Chain Hotels in Europe Have an Economic Advantage

According to the findings of the 2024 European Accommodation Barometer survey, there is one notable difference in the way independent properties and chains assess their own businesses development and economic situation - chains consistently report more positive sentiment across all economic indicators than their independent hotel countreparts. For instance, 77% of chain hotels report that their current economic situation is good or very good, compared to only 59% of independent hotels.

This and other insights regarding the European travel accommodation sector are included in the 2024 European Accommodation Barometer, the fourth study of hoteliers conducted by Statista in collaboration with Booking.com, surveying accommodation executives and managers from across Europe. Click here to download the report.

Description

This chart shows the share of European chain and independent accommodation businesses that experienced positive business development in the previous six months.

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Opinion of accommodation businesses on their economic situations in Europe as of April 2025
Share of accommodation businesses that had a strong increase in occupancy over the last six months in Europe as of March 2024, by type
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Share of chain hotels in Europe in 2019, by country
Opinion of accommodation businesses on the importance of government policies in Europe as of May 2023
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Number of chain hotels and domestic hotels in Europe in 2019, by country
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Number of chain hotels in Europe in 2019, by country

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