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European Hoteliers See Financial Incentives and Access to Capital as Key to Green Transformation

When asked about what would help them develop a more climate friendly business model, 42 percent of hoteliers in Europe agreed that more fiscal and tax incentives would me most beneficial. Better access to capital and financing was the second most selected response but after financial support, around a third also indicated that technical support and training would be helpful.

The European Accommodation Barometer Summer 2023 presents the findings of a survey of European accommodation industry professionals commissioned by Booking.com and conducted by Statista. Download the report here. To learn more about what's on the minds of European hoteliers this summer season, watch the online presentation of the summer edition of the Accommodation Barometer.

Description

This infographic shows the share of hoteliers who agreed that selected measures contributed to a more climate-friendly model.

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Opinion of accommodation businesses on their access to financing and capital in Europe as of April 2025
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Distribution of global travelers intending to stay at least once in an eco-friendly or green accommodation when looking at the year ahead from 2016 to 2022
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Willingness of consumers to pay more for sustainable hotels in Europe as of January 2024, by country
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Share of travelers who are more likely to consider choosing an accommodation knowing that it was eco-friendly as of March 2017, by country
Level of preparedness for sustainability and decarbonization of accommodation businesses in Europe as of May 2023, by country
Most important sustainability and decarbonization topics among accommodation businesses in Europe as of May 2023

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