Tourism

Where a Vacation Would Break the Bank

Recent figures from the UN World Tourism Organization (UNWTO) show that global tourism has still not returned to pre-pandemic levels. In 2019, there were 1,500 million international tourist arrivals, while 2022 registered just 963 million - albeit a significant increase on 2021.

During the first two years of the pandemic lockdowns and travel restrictions were the main drivers of the downturn. Despite the UNWTO citing "strong pent-up demand" in 2022, one other factor is still having a dampening effect: cost. As survey results from Statista Consumer Insights show, up to almost a third of adults in the United States and Canada said in 2022 and 2023 that they simply couldn't afford to go on vacation.

As this infographic illustrates, this was less pronounced in the likes of Mexico, South Korea and India. But other major economies such as Germany, the UK, Japan and Australia are also seeing considerable shares of people without the excess financial means to spend their vacation days away from home.

Description

This chart shows the share of adults in selected countries saying they can't afford to go on vacation this year.

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Share of adults who said they could not afford to go on vacation in selected countries worldwide as of June 2023
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Share of people who are unable to afford vacation this year in 53 countries & territories worldwide, as of January 2025
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Share of consumers who cannot afford to go on vacation this year in the United States as of April 2025, by generation
Share of travelers expecting to be able to travel on vacation in selected countries worldwide in 2021
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Share of travelers planning to spend more on trips abroad in selected countries worldwide in 2022, by type of expenditure
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Share of adults that are concerned about taking a vacation due to the coronavirus (COVID-19) pandemic in the United States as of March 2022

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