Where Regional Products Are Most and Least Valued

Fruit and vegetables, meat and fish produced locally - this is important to many consumers in Germany, Austria and Switzerland. A survey by Statista Consumer Insights shows that regional origin is an important reason for buying food for around 38 percent of respondents in Germany. Among Swiss consumers, around 40 percent said they paid attention to local products, and in Austria this was even a reason for purchase for almost half.

Less importance is attached to the products of local farmers or fishermen by residents of the United Kingdom and the United States, for example. Here, only around 13 and 11 percent of respondents, respectively, said they buy products because they are produced locally.