Sponsored post by Booking.com
Young US Consumers are Willing to Pay more for Flexibility when Booking Trips
In a survey of US adults, 29% of Gen Z adults and 28% of millenials indicated that they would pay an additional $50 or more for a hotel that offered free cancellation. Baby boomers and Gen Xers, on the other hand, were less willing to pay for flexibility.
Description
This infographic shows the share of US adults who said they would pay more for booking a hotel that offers free cancellation.
Share of adults that would be willing to pay more money for free cancellation/date change/refund on accommodation in the United States as of August 2021, by generation
Share of adults that would be willing to pay more money for eco-friendly accommodation in the United States as of August 2021, by generation
Would you be willing to pay more for more flexibility in terms of cancellation and changes to your trips?
Share of adults willing to pay more for quality customer service in the United States in 2019, by generation
Would you be willing to pay more for a greater degree of flexibility in travel modifications or cancellations?
Online travel booking behavior of Gen Z in the United States in 2017
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