Clothing: More Online, More Secondhand

Sales in the apparel market are currently influenced by two main trends. Firstly, there is the ever-increasing share of e-commerce, which will have cracked the 40 percent barrier globally in the next two years. Secondly, second-hand clothing is becoming increasingly popular. The experts at Statista Market Insights estimate that the corresponding share of worldwide revenue will be around six percent this year and rise to almost eight percent in 2025.

In many industrialized nations, the sustainable trend toward buying second-hand clothing is becoming increasingly important. In 2021, for example, the proportion of Germans who have already purchased secondhand fashion had risen to around 67 percent. Most buyers and sellers of second-hand clothing use online platforms for this activity.