Sponsored post by Booking.com

Protecting the natural environment is a top concern for travelers

Travelers are mindful of their environmental impact while being on vacation. Booking.com's Sustainable Travel Report 2023 found that travelers are most concerned with protecting the natural environment when they travel, as well as reducing waste at their travel destination. Many have also changed their behavior in order to decrease their carbon footprint, such as opting for walking, biking, or taking public transport for their trips.

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This graphic shows that protecting the natural environment is a top concern for travelers.

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Countries with the highest share of travelers that believe sustainable travel is important worldwide in 2023
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Share of travelers that believe choosing an environmentally-friendly travel option is important worldwide as of January 2020
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Share of travelers that think sustainable travel is important in the United States as of February 2022
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Level of concern regarding the environmental impacts of tourism as of March 2025
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Share of travelers that believe sustainable travel is important worldwide in 2025
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Should travel companies offer consumers more sustainable travel choices?

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