Money

Stocks and Shares: A Young Person's Game?

If you were to receive $100,000, how would you choose to invest it? Would you even invest it at all? Respondents to the recent Finance and Assets special edition of Statista's Global Consumer Survey were busy spending their imaginary riches when posed the question this summer. The most popular response was 'shares, equity funds, investment funds', but as this infographic shows, the enthusiasm for the stock market varied greatly by generation.

With multiple choices possible, 81 percent of U.S. Gen Zers said they would invest in stocks and shares, with this figure falling the older the respondents got. Just 49 percent of the silent/baby boomer generation chose this option. Clear differences were also observed in the respondents choosing cryptocurrency: 61 percent of Gen Z respondents said they would invest in this area, compared to just 10 percent of the oldest respondents.

What's the fun in ploughing all of your cash into investments, though? 58 percent of Generation Z respondents said they would not invest everything, compared to just 30 percent of the silent/baby boomer generations.

Description

This chart shows the share of U.S. adults saying they would invest in 'shares, equity funds, investment funds' if they had $100,000, by generation.

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Share of individuals interested in learning more about investing in the United States in May 2020, by generation
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Share of adults investing money in the stock market in the United States from 1999 to 2026
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Gen Z and millennial investment preferences in the United States in 2024, by security type
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Share of portfolio invested in ETFs in the United States in 2019, by generation
Share of adults in the United States who invested in meme stocks as of June 2024, by age
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Share of millennials with stock investments in the United States in 2024, by stock type

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