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Online travel platforms boost direct sales for independent hotels in Europe
According to a European Commission market study, online travel platforms have a positive impact on the business of most European independent hotels. Around two-thirds of European independent hoteliers said that online travel platforms increase their number of direct bookings.
Description
This graphic shows that online travel platforms boost direct sales for independent hotels in Europe.
Percentage distribution of hotel bookings through online travel agencies in Europe in 2019, by agency
Distribution of hotel overnight bookings in Europe in 2019, by channel
Share of overnight bookings made directly with hotels in selected European countries in 2013 and 2019
Online travel agency (OTA) share of gross hotel booking revenue in Europe from 2012 to 2016
Annual revenue of online travel bookings in Europe from 2013 to 2016 (in billion euros)
Percentage distribution of hotel bookings through online travel agencies in Spain in 2021, by agency
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