Hotel chains are adding rooms as independent properties are losing ground

Traditionally, the majority of hotels in Europe have been independently owned; however, chain hotels are slowly increasing their market share in mainland Europe. This chainification of hotels and other industries is not uncommon in the US, but this trend hasn't been as pronounced in Europe. Nevertheless, the gap between the number of independent and chain hotel rooms is getting smaller. From 2015 to 2021 the room-share of chain hotels increased from 1.54 million to 1.72 million and appear to be displacing what was on offer by independent providers, given the drop in room-share experienced by the latter in the same period.