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Online travel platform room rates lower than the market average
Although the average cost of a hotel room in the EU climbed between 2016 and 2019, average prices on online travel platforms have remained relatively stable at around 100 euros per night. In comparison, the average market price has risen noticeably after a slight drop in 2016, preceding a steady rise to a market average of 128 euros in 2019.
Description
This graphic shows that online platforms offer lower room rates compared to the market average.
Average daily rate of a hotel room and Airbnb accommodation in a selection of cities in Europe in 2016* (in euros)
Average net price of a hotel room in Germany from 2008 to 2018 in the first six months respectively (in euros)
Average hotel room rate in Italy in 2016 and 2017 (in euro per night)
Average daily rate of hotels in Europe from 2011 to 2019, by region (in euros)
Average price per night of hotels in Amsterdam from 2016 to 2018 (in euros)
Average net room price in hotels in Germany from the first half of 2008 to the first half of 2018 (in euros)
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