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Online travel platforms boost hotel business
In a 2020 survey of 598 small and independent hoteliers in the EU that was conducted by EY Parthenon, almost all respondents indicated that online travel platforms increased their visibility to customers worldwide. Furthermore, 91 percent agreed that they were able to generate more bookings by being listed online.
Description
This graphic shows that online travel platforms help boost hotel business.
Percentage distribution of hotel bookings through online travel agencies in Europe in 2019, by agency
Online travel agency (OTA) share of gross hotel booking revenue in Europe from 2012 to 2016
Percentage distribution of hotel bookings through online travel agencies in Spain in 2021, by agency
Distribution of hotel overnight bookings in Europe in 2019, by channel
Which of the following travel websites or apps did you use to shop for hotels and accommodation(s)?
Percentage of hotel bookings made through online travel agencies in Spain between 2013 and 2023
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