Fake luxury goods

U.S. Shoppers Largely Dismissive of Fake Products

In the age of consumerism and social media, where many people draw self esteem from their material possessions, global trade with counterfeit goods is flourishing. And while it may be a tempting proposition to buy a fake product when money is tight and it's hardly distinguishable from the the original product at a fraction of the price, most Americans are dismissive of counterfeit products.

According to Statista's Global Consumer Survey, just 15 percent of U.S. consumer who purchased a luxury good in the past two years think it's okay to buy a counterfeit product from time to time, while even fewer state that it doesn't feel wrong to wear a fake rather than the real thing.

Description

This chart shows the share of U.S. luxury shoppers who agree with the following statements on counterfeit products.

Download Chart
Premium statistics
Share of consumers who stopped buying original brand products after purchasing a counterfeit in the United States in 2024, by industry
Premium statistics
Have you ever purchased counterfeit without knowing it beforehand?*
Premium statistics
How do you feel about buying fake versus original products?
Premium statistics
Share of consumers in Japan who purchased counterfeit products as of 2016
Premium statistics
Share of the French population admitting to having ever purchased at least one counterfeit product in 2018, by age group
Premium statistics
What do you expect when you buy a luxury brand for yourself?

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.

Statista Content & Design

Need infographics, animated videos, presentations, data research or social media charts?

More Information