When Americans Worry About Online Privacy

The recent incident which saw private pictures of celebrities stolen and published online, reignited the discussion about online privacy and about whether online services such as Apple's iCloud can be trusted with private information.

The results of WP Engine's Online Privacy Survey, conducted by Harris Poll in June 2014, shine a light on when Americans are most concerned about their online privacy. Interestingly, people appear to be very concerned about online privacy when a breach of the latter could entail financial damages, but considerably less so when personal embarrassment is all they have to fear.

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This chart shows in which situations Americans are concerned about online privacy.

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Share of U.S. consumers who are concerned about online privacy as of December 2021, by gender
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What are your top concerns, if any, when it comes to having your personal information online?
Most common concerns of adults in the United States regarding personal information as of May 2023
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Level of concern about online data among consumers in the United States in 2021 and 2022
Share of internet users worldwide concerned about online data privacy as of 3rd quarter 2022
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Share of U.S. consumers who are concerned about online privacy as of December 2021, by age group

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