1 in 4 U.S. Internet Users Watches Online Videos Daily

Around one in four Internet users in the United States views online video daily, according to the results of a TNS study of over 55,000 Internet users worldwide. However, enthusiasm for online video is much higher in other countries. 44 percent of Internet users in Russia view online video every day while this number is 33 percent in both China and Italy.

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This chart shows the percentage of internet users watching online video every day.

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Share of internet users in the United States who watch videos online as of November 2023, by gender
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Frequency of watching online video among adults in the United States as of June 2025, by age group
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Share of internet users worldwide who watched online videos as of 4th quarter 2025, by age and gender
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Frequency of watching online videos in Japan as of December 2022
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Share of internet users watching online videos every month from 1st quarter 2022 to 4th quarter 2025
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Share of internet users viewing digital video monthly worldwide in 2025, by format and platform

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