How Back-to-School Shopping for Tech Is Changing This Year
Tablets are becoming more popular among school students according to our infographic published in the Wall Street Journal. In 2013, 15 percent of parents planned to purchase a tablet and this increased to 20 percent this year. Laptops declined slightly from 25 to 21 percent.
Description
This chart shows the % of parents planning a back to school purchase of the following items.
E-learning back-to-school supplies shoppers plan to buy in the United States as of July 2020
Share of consumers purchasing back-to-school (BTS) supplies in the United States in 2026, by category
How do you expect to purchase the majority of your child(ren)'s back-to-school items for this upcoming school year?
Consumers planning to buy electronics during the back-to-school and back-to-college season in the United States in 2013 and 2023
What back-to-school items are the most in demand for you?
With regard to your back-to-school shopping, for what purposes would you likely use a smartphone?
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