Laptops

The Most Popular Laptop Brands in the U.S.

Faster chip, higher resolution, more ports: the new MacBook Pro by Apple will be available in store October 26. The highly anticipated machine will bring back MagSafe technology for its charger, while axing the unpopular Touch Bar and bringing back physical keys. However, these innovations also come at a price: buyers will have to spend from $1,999 for a basic model to a whopping $3,499 for the most advanced version. Yet, MacBook prices in the United States are far below those in other parts of the world, explaining the popularity of the brand among Americans.

According to the Statista Global Consumer Survey, 24 percent of Americans from a laptop-owning household stated that their household owned a MacBook. This puts Apple third behind two other U.S. brands, Dell, at 27 percent and HP at 35 percent. For comparison, only 19 percent in the UK and 13 percent in Germany stated their household owned a MacBook.

Other popular laptop brands among Americans were Taiwanese brand Acer and Chinese brand Lenovo. Laptops made by Microsoft also earned a respectable 8 percent.

Description

This chart shows the share of U.S. laptop owners who own a device from the following brands.

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Laptop ownership by brand in the U.S. as of September 2025
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Leading laptop brands by ownership rate in the Asia-Pacific region as of June 2025, by selected country
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Laptop ownership by brand in the UK as of September 2025
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Laptop ownership by brand in Germany as of September 2025
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Laptop ownership by brand in China as of September 2025
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Laptop ownership by brand in Canada in 2025

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