The Tablet Market Is Increasingly Fragmented

The global tablet market grew 11% in the second quarter 2014, according to market research firm IDC. Shipments reached 49.3 million as more and more small vendors enter the market and take a chunk out of the large vendors' market share. The Top 5 tablet vendors combined accounted for 56% of global tablet shipments in the past quarter, down from 74% in Q2 2012 and 63% in Q2 2013. Most of that market share was forfeited by market leader Apple, whose share of shipments dropped from 60% in Q2 2012 to 27% in the most recent quarter.