New privacy policy

WhatsApp ?!

Users of the WhatsApp messaging service have until May 15 to accept its updated privacy policy. If they don't, they risk living a “WhatsApp Lite” life as WhatsApp will gradually stop you from calling or messaging contacts.

The new privacy policy was originally planned the be rolled out in February, but was delayed by three months due to the controversy surrounding it. In the meantime, the messenger service owned by Facebook tried to reassure users that the update was focused on messaging with businesses and would not affect personal conversations.

As data from the Statista Global Consumer Survey show, WhatsApp is particularly popular in Brazil, with 98% of respondents stating they use it regularly. While the messenger service seems to be a little less in demand in the UK, France and Sweden, only 25 % of U.S. adults declared that they used it regularly.

Description

This chart shows the share of survey respondents saying they regularly use WhatsApp.

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Frequency of WhatsApp usage among smartphone owners in Brazil from 2019 to 2025
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Reasons for WhatsApp users to communicate with brands and companies through the app in Brazil as of April 2024
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Share of internet users in selected countries who used WhatsApp in the past month as of the 2nd quarter of 2025
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Percentage of WhatsApp users communicating with brands and companies through the app in Brazil as of July 2026
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Main activities carried out by WhatsApp users in Brazil as of January 2025
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Percentage of WhatsApp users who bought a service through the app in Brazil as of July 2026

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