Nutrition

American Diets

As awareness of the health impact and ecological footprint of our diets keeps growing, so does the number of people making adjustments to what they eat. Whether it's limiting meat consumption, passing up on lactose or gluten, or refraining from consuming animal products altogether, never have people thought so much about their diets.

According to findings from Statista's Global Consumer Survey, more than 4 in 10 Americans now follow some kind of nutrition rule(s), with low or no-carb intake the most widespread nutritional regimen. While 10 percent of the respondents eat and drink lactose-free and 9 percent have scrapped gluten from their diet, the share of people going full vegetarian or vegan is still surprisingly low at 5 and 3 percent, respectively.

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This chart shows the share of U.S. adults who follow one or more of the following nutrition rules in 2021.

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Share of U.S. consumers not following any nutrition rules 2019-2024 as of June 2024, by quarter
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Do you follow one or more of the following nutrition rules?
Share of U.S. consumers following a vegan diet 2019-2024 as of June 2024, by quarter
Share of U.S. consumers following a vegetarian diet 2019-2024 as of June 2024, by quarter
Share of U.S. consumers following a lactose-free diet 2019-2024 as of June 2024, by quarter
Share of U.S. consumers following a low-carb / no carb diet 2019-2024 as of June 2024, by quarter

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