Top Brands See Facebook Engagement Plummeting
According to data recently published by social media analytics firm Simply Measured, the world's top brands on Facebook saw engagement with their posts plummet over the past 12 months. This is presumably the result of Facebook repeatedly tinkering with its algorithms to limit organic reach of branded posts in favour of sponsored stories.
Description
This chart shows the average number of interactions per Facebook post for the most engaging global brands on the social network.
Average engagement rate with brand posts on Facebook in 2024, by vertical
Average interactions of Facebook posts in 2024 and 2025
Year-over-year engagement rate of Facebook posts from 2024 to 2025
Average Facebook page fan engagement with selected post types worldwide as of October 2025
Average number of weekly brand posts on Facebook in 2024, by vertical
Average engagement rate with brand posts on Instagram in 2024, by vertical
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