E-Commerce

Going to the Pharmacy?

Amazon announced the launch of a new prescription medication service, Amazon Pharmacy, this week. “As more and more people look to do their daily grocery shopping from their homes, the pharmacy is an important and necessary addition to Amazon's online store,” said Doug Herrington, Amazon customer relationship manager for North America.

As our graph with data from the Statista Global Consumer Survey shows, only 70 percent of Americans said they used brick-and-mortar pharmacies in the past year to purchase any drugs – prescription or OTC. In the United States, a high number of people also purchased drugs from supermarkets and other stores (33% of respondents), since many have integrated pharmacy counters and the country’s laws allow for most OTC products to be kept on store shelves. In Germany, which lacks this convenient option due to more restrictive laws pertaining to OTC medications, online pharmacies were the second most popular option, with 37 percent saying they had used them in the past year. Americans were actually less likely to have purchased medications online, the survey found.

Chinese respondents were also likely to purchase medication online at pharmacies, and many also used other online shops for these purchases. The French were among the most avid customers of physical pharmacies, with almost 90 percent reporting to using one in the past 12 months.

Description

This chart shows the share of respondents who purchased medications from the different online and offline sources in selected countries in 2020.

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Where would you prefer to buy medication and drugstore articles?
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How often do you buy medication at a local pharmacy or drugstore?
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Share of shoppers that visited drug stores/pharmacies online and in-store in the United States during the coronavirus (COVID-19) pandemic from March 2020 to April 2021
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Frequency of online product purchases in pharmacies in Latin America as of September 2024
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Online destinations where consumers are most likely to complete over-the-counter health purchases in the United States in 2023
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Share of consumer in the United States using online shopping for most or all purchases in selected product categories before and after COVID-19 as of August 2020

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