The Apps Brits Can't Live Without

Most smartphone users have at least one app which they couldn't live without, be it for their favorite social media platform or perhaps messaging. Survey data from Audience Project shows that for Brits, WhatsApp is at the top of this list for the most people and is the app most commonly cited as one they could least do without. WhatsApp's parent company, Facebook, is in second place while another Zuckerberg-owned app makes up the top three "essential" apps on mobile - Instagram.