The Rise of the Sharing Economy

With services like Uber, Airbnb and countless local bike and car sharing schemes taking off, sharing is quickly gaining acceptance as an alternative way of thinking about property. Whether the motives are monetary, ecological or even altruistic, sharing has certainly created a bit of hype recently.

Our chart, based on Nielsen data, shows how accepting people in different parts of the world are of sharing communities. Interestingly, consumers in emerging regions seem to be more open to sharing than those in Europe and North America. However, the overall acceptance of sharing schemes is pretty high.