The End Of Net Neutrality?

On Thursday, the Federal Communications Commission (FCC) approved a proposal to fill the legal vacuum left created by a federal court ruling against key provisions of the FCC's net neutrality rules in January. The proposed rules would officially allow internet service providers (ISPs) to manage traffic in "commercially reasonable" ways as opposed to treating it as a utility. The ruling would enable ISPs to make deals with content providers that grant the latter privileged access to the ISP's network, effectively creating what many call an internet fast lane.

Even though the proposal comes with a set of rules meant to prevent ISPs from punishing content providers that don't pay up, it runs counter the principle of net neutrality that states all data on the internet should be treated equally.

What happens when content companies pay ISPs for priority access, is nicely illustrated using the example of the deal struck between Netflix and Comcast in February. In April, the average connection speed of Netflix users on Comcast's broadband network was more than 80 percent higher than it was in January, before the agreement had been reached.

The FCC's proposals are now open for public discussion, and it will likely take months before the final rules are set. If the proposal goes through, net neutrality will officially be a thing of the past, and we're likely going to see a lot more deals like the one struck by Netflix and Comcast.

Description

This chart illustrates how the Netflix connection speeds of Comcast subscribers have improved dramatically after the two companies had struck a deal allowing Netflix direct access to Comcast's broadband network.

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Average prime time speed for Netflix content streamed in Brazil as of August 2026, by Internet service provider (in Mbps)
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Average prime time speed for Netflix content streamed in Colombia as of August 2026, by Internet service provider (in Mbps)
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Leading internet service providers according to the Netflix speed index in Australia in July 2025 (in Mbps)
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Median fixed broadband internet download speeds in the United States in 4th quarter 2023, by provider
Average prime time bitrate for content streamed to Netflix members in France from May 2015 to April 2021, by internet service provider (in megabits per second)
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Average prime time speed for Netflix content streamed in Ecuador as of August 2026, by Internet service provider (in Mbps)

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