How Trust In Business Varies Around The World

A strong level of trust with customers is going to prove hugely important for recovering businesses when the pandemic finally comes to an end (or at least progresses to a stage closer to normality). A survey by Edelman Research polled 36,000 respondents in 28 countries about their trust in business to "do the right thing" in November 2021. The research found that people in China, Indonesia and India have the highest trust at 84 percent, 81 percent and 79 percent, respectively.

The figure was far lower in the United States at 49 percent while it was lower still in Russia at just 34 percent. In all, eleven countries saw an increase in trust in business, while eleven recorded a decrease. Interestingly, business is trusted more than government in 23 out of the 28 countries surveyed. Average trust in business globally was 61 percent, compared to 52 percent in government.

We've also taken a look at the global levels of trust in government, here.