Mobile is the New Media Star

A recent report published by eMarketer finds that time spent on digital media use among US adults surpassed time spent with TV for the first time in the last year. This trend is driven by the increasing proliferation of mobile devices in the United States. In 2014, time spent on smartphones and tablets in the US will jump to 23.2 percent. Startlingly, mobile has become so popular, that classical online media usage is shrinking since 2012. Read the full report here.

Description

This chart shows the share of time spent per day with major media by U.S. adults.

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Daily time spent with selected media in the United States from 2nd quarter 2015 to 1st quarter 2020 (in minutes)
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Time spent per day with major media in the United States from 2019 to 2026 (in hours.minutes)
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Average time spent per day with digital media in the United States from 2011 to 2024 (in minutes)
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Daily time spent with media among internet users worldwide in 1st half of 2023 and 2024, by medium and device (in hours.minutes)
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Time distribution spent with selected digital media per day compared to the percentage of advertising spending in the United States in 2014
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Daily time spent with selected media in the United States in 1st quarter 2020, by age group (in minutes)

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