Online Video Gives Cord-Cutting a Boost
The emergence of online video streaming services like Hulu and Netflix is having a detrimental effect on U.S. cable subscriptions. People availing of these services are far more likely to "cut the cord". 6.5 percent of American households terminated their cable subscriptions in 2013, a figure that rose to 18.1 percent in households subscribing to Hulu or Netflix.
Description
This chart shows the percentage of U.S. households ending their cable subscriptions.
Video streaming apps in the U.S. 2024-2026
Video streaming customer experiences United States 2025-2026
Leading video streaming brands United Kingdom 2026
Video streaming service subscribers India 2026
Share of video streaming users in Canada 2026, by platform type
Proportion of ad-supported video streaming users globally Q3 2025, by platform
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