Coronavirus

Products Suddenly Interesting During a Lockdown

All of those now living in lockdown conditions due to the coronavirus pandemic have had to adapt their lives to some degree. Part of this process has resulted in the need to buy products which they previously had no interest in whatsoever.

Take the bidet, for example. According to figures from trend analysts Glimpse there has been a 379 percent increase in online interest for the bathroom fixture over the 30 days up to March 31. The share of people looking into this product with the genuine intention of buying one compared to those who wanted to find out what on earth a bidet is, remains unclear. That said, Glimpse says its 'interest' levels are gauged via "hundreds of millions of consumer behavior signals from across the web".

Looking at the other products selected here with significant increases in interest, a clear focus on keeping fit and healthy while stuck within the confines of our homes can be seen, with a massive 725 percent increase for dumbells and 532 percent for vitamin C gummies. A laptop mouse combined with an external monitor will also be very handy for those lucky enough to be able to work from home during the crisis.

Description

This chart shows the change in online interest in selected products over the past 30 days (as of March 31).

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Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by product type
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Average increase in online retail order volumes during the Coronavirus outbreak in the United Kingdom (UK) in 2020, by product*
FMCG online product page visits increase in the Netherlands due to the coronavirus from March 11 to 25, 2020 (compared to 2 weeks before)
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Share of respondents who changed their online purchase behavior during the coronavirus (COVID-19) pandemic in China as of May 30, 2020
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Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by reason
Growth of interest in buying home fitness equipment caused by the coronavirus (COVID-19) pandemic in Poland in March 2020, by type of product

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