U.S. Teens Love Instagram

According to PiperJaffray's latest report on the preferences of American teens, Instagram continues to rise in popularity among young internet users. In the Fall 2015 edition of the survey, 33 percent of U.S. teens chose Instagram as their personal number 1, up from just 12 percent in 2012. Instagram's rise comes at the expense of Facebook and Twitter who were chosen by 14 and 20 percent of the respondents, respectively.

Instagram isn't the only platform challenging Facebook and Twitter for teenagers' love and attention: Snapchat is also on the rise and eclipsed Facebook in popularity among U.S. teens for the first time in the most recent edition of the bi-annual survey.

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This chart shows the three most important social networks to teens in the United States.

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Percentage of children between 4 and 15 years old who were social media users in the United States in 2020
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Reasons for using Snapchat, Instagram and TikTok among teens in the United States as of October 2025
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Leading social media apps or sites used by teens in the United States as of October 2025
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Percentage of young people aged 16 to 25 registered on Instagram in France between 2017 and 2021
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Which of the following social networks do you use the most?
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Distribution of Instagram users in the United States as of September 2026, by age group

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