Impact of COVID-19

Major Events Cancelled Amid Coronavirus Outbreak

Despite the fact that many companies, including Apple, Netflix, Amazon and Facebook have reportedly pulled out of South by Southwest amid the coronavirus outbreak, the annual tech, film and music conference/festival will proceed as planned, according to public health officials from the host city Austin.

SXSW is scheduled to take place from March 13 to March 22 and normally attracts hundreds of thousands of visitors, with the tech convention alone pulling 74,000 attendants last year. This year it will almost certainly see smaller crowds though, as many people refrain from attending mass gatherings during an ongoing epidemic.

As the following chart shows, SXSW would be an exception if it really were to go ahead as planned. In recent weeks, many international trade shows and conferences have been cancelled or postponed and it wouldn’t be a surprise if more events fall victim to the coronavirus in the weeks/months to come.

Description

This chart shows a selection of trade shows/conferences cancelled/postponed due to the coronavirus outbreak.

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Share of organizations cancelling or postponing B2B exhibitions due to the coronavirus pandemic in the United States as of April and June 2020
Number of sporting events canceled or postponed as a result of the coronavirus outbreak in Spain as of March 27, 2020, by type of sport
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Impact of the coronavirus (COVID-19) on the event industry in Italy in 2020, by number of events
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Expected number of cancelled gigs of freelance professional musicians in Sweden for 2020
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Expected changes on events-related revenues due to coronavirus according to industry professionals in the United States as of April 2020
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Share of adults who support media events being postponed or canceled due to the coronavirus outbreak in the United States as of March 2020

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