How Different Tablet Users Spend Their Time

When it comes to e-book reading among tablet users, Kindle Fire owners are way ahead, little surprise given Amazon’s affinity with books, both paper and electronic. Interestingly, however, they do not browse the Internet or check their email accounts as often as Apple iPad and Samsung Galaxy owners. 67 percent of Kindle Fire owners frequently use their devices for e-reading as opposed to 33 percent of iPad and Galaxy users.

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This chart shows the percentage of tablet owners in the U.S. who frequently use their devices for the following.

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Share of e-book buyers with select devices in the United States in 2013 and 2014
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Share of people who own a tablet (e.g. iPad) in the United States, by age as of September 2024
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Do you use a tablet for online shopping?
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Which of the following devices do you use to read e-books?
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E-reader usage among children in the United States as of July 2013
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Devices used for e-book reading in Italy in 2019, by usage

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